We are Spesíalists
The team has extensive experience of entrepreneurship, finance and software development. We are independent of the banking system and have in common a passion for helping people invest and improve their financial well being.

Georg Lúðvíksson
Founder & CEO
Georg is best known as the founder and ex-CEO of Meniga. Georg is a serial entrepreneur with a passion for helping people lead better financial lives.

Tómas Áki Gestsson
Founder & Chief Investment Officer
Tómas has extensive experience of financial markets in the fields of fund- and risk management.

Peter Short
Co-Founder & CTO
Peter has extensive experience of finance-related software development with Landsbankinn, Meniga and others.

Tinna Karen Gunnarsdóttir
Co-Founder & Head of Front-end Development
Tinna Karen leads Spesía’s front-end development. She has over 20 years of experience in web and smartphone application development from Meniga, Controlant and more.

Bergur Ebbi
Co-Founder
Bergur Ebbi has a wide and expansive artistic background in the fields of music, literature, comedy and acting.

Selma Guðjónsdóttir
Head of Community
Selma leads Spesía’s user community and works closely with clients to reach their financial goals.

Embla Nanna Þórsdóttir
Finance Lead & Fund Manager
Embla is not only Spesía’s Finance lead, she also ensures that all of our funds operate smoothly.